Cultural Clustering and the Interest of the Indian Population

Prerna Darak
Feb 14
2 min read

In a culturally diverse country like India, a significant percentage of people prefer community-driven housing based on shared traditions, language, and lifestyle. While exact numbers depend on city demographics, migration trends, and income groups, multiple studies and behavioral insights suggest that:

Estimated Demand for Cultural Clustering in Indian Housing

1️⃣ 75-80% of Homebuyers Prefer Like-Minded Communities

A survey by Housing.com (2022) found that 76% of homebuyers consider the social and cultural environment as a key factor when choosing a home.
People feel more comfortable living near those who share their language, food habits, festivals, and lifestyle.

2️⃣ 60-70% of Migrants Prefer Cultural Comfort in New Cities

According to NSSO data, nearly 450 million Indians are internal migrants. A survey by LocalCircles (2023) found that 68% of urban migrants prefer staying in communities with people from their own state or linguistic group.
Example: In Bengaluru, Chennai, and Pune, large North Indian communities settle together due to language and cultural barriers.

3️⃣ 80-90% of Senior Citizens Prefer Cultural Communities

According to a CBRE India report (2023), 85% of senior citizens prefer housing in culturally familiar communities where they can celebrate festivals, speak their language, and maintain traditions.
Example: In cities like Mumbai & Delhi, Gujarati and South Indian communities strongly prefer culturally cohesive societies.

4️⃣ 50-60% of Millennials & Gen Z Also Value Cultural Bonding

Younger generations (25-40 years) are more open to diversity but still prefer cultural identity in housing.
A MagicBricks survey (2021) found that 58% of millennials moving to a new city actively look for housing where they can connect with people from a similar background.

Who Benefits the Most from Cultural Clustering?

✅ Middle-Class Homebuyers – Want affordability + cultural belonging

✅ Senior Citizens & Retirees – Seek social bonds & traditional lifestyle

✅ Young Migrants & Working Professionals – Prefer familiar communities

✅ Families with Children – Prefer local schools & cultural activities

✅ NRIs & Returning Expats – Seek culturally enriched neighborhoods

Conclusion: A Majority of Indians Prefer Cultural Clustering

Based on multiple surveys and market data, 60-80% of Indians would prefer community-based housing with cultural clustering—making Bricks Infra’s culturally aligned cluster model a powerful and unique value proposition in Indian real estate.